Prior to taking Social Media Objectives at NYU, I had never written a blog. As a novice blogger, I was initially overwhelmed by the thought of crafting a 300-plus blog each week that industry partners would find interesting and informative.
While I will not say that this semester has made me a blogging expert, I have learned a lot and have become more comfortable as the semester has progressed.
The most important lessons I have learned this semester include:
-Use hashtags – Hashtags allow bloggers to connect with influencers and make their blogs easier for others to find.
-Tell a story – Blogs should be interesting and informative. A good tip to an effective blog is to tell a story. Blogs that keep readers interested often begin with a story that draws readers in and lets them relate to the blog topic.
-Utilize lists and bullet points. Breaking up information into lists and bullet points make your text more readable and interesting. If text paragraphs are too lengthy, readers will lose interest and leave your blog.
-Update your blog consistently – In order to keep their reader-base, bloggers must post blogs on a regular basis. While bloggers don’t need to post every day, every week is a good goal. This will keep your readers coming back and also allow you to effectively optimize your search engine ranking.
The need to update blogs routinely is why I will probably not be blogging in the near future. Between my job and graduate school, I am currently stretched for time. I won’t keep blogging in the near future because I don’t have the time to contribute to it. However, I will continue to follow and enjoy the blogs I follow at #nyutalk308.